Перевод: со всех языков на русский

с русского на все языки

С русского на:
Все языки
Со всех языков на:
Все языки
Английский
Русский
Украинский

controversial advertising

Толкование Перевод

1 controversial advertising

рекл. противоречивая [спорная\] реклама

а) (реклама, являющаяся оскорбительной для определенных групп населения либо из-за самих рекламируемых товаров, напр., реклама белья, либо из-за формы осуществления рекламы, напр., использование откровенных сцен в рекламе)

б) (реклама, вызывающая несогласие определенных кругов общества с достоверностью или законностью приводимых в ней данных; напр., реклама вредных для здоровья товаров, таких как сигареты, алкоголь, сравнительная реклама, гендерная реклама)

Syn:

challenged advertising

See:

gender advertising, comparison advertising

Англо-русский экономический словарь > controversial advertising
2 controversial advertising

Реклама: спорная реклама

Универсальный англо-русский словарь > controversial advertising
3 socially controversial advertising

Реклама: реклама, спорная в общественном смысле

Универсальный англо-русский словарь > socially controversial advertising
4 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

-----

Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
5 comparison advertising

рекл. сравнительная реклама (разновидность рекламной деятельности, которая направлена на утверждение преимуществ одной марки товара за счет сравнения ее с другими марками товара того же класса)

Syn:

comparative advertising, combative advertising, direct comparison advertising, product-comparison advertising

See:

analogy advertising, controversial advertising б), competitive advertising, inoculation approach, advertising method

Англо-русский экономический словарь > comparison advertising
6 challenged advertising

рекл. = controversial advertising

Англо-русский экономический словарь > challenged advertising
7 gender advertising

рекл. гендерная реклама* (реклама, делающая акцент на то, что рекламируемый товар особо необходим женщинам или мужчинам)

See:

controversial advertising

Англо-русский экономический словарь > gender advertising
8 Bill

1. n Билл

bill gates — Билл Гейтс

Bill Crosby — Билл Кросби

bill clinton — билл клинтон

Bill of Rights — билль о правах

affectionately your brother Bill — любящий тебя брат Билл

2. n счёт

grocery bill — счёт в бакалейной лавке

padded bills — раздутые счета

payable bills — счета, подлежащие оплате

to foot the bill — оплатить расходы

to meet a bill — оплатить счёт

to make out a bill — составить счёт

to itemize a bill — составить подробный счёт

a bill for 50 dollars — счёт на 50 долларов

legal bill — счёт адвоката, счёт адвокатских расходов

the bill runs up to ?10 — счёт достигает десяти фунтов

your bill comes to ?10 — ваш счёт равняется десяти фунтам

3. n список, инвентарь

bill of materials — спецификация

master bill of materials — основной список материалов

4. n документ

bill of credit — аккредитив

bill of debt — долговая расписка

bill of imprest — документ на получение аванса

bill in set — комплект кредитно-денежных документов

security bill — вексель обеспеченный товарными документами

5. n билль, законопроект

private bill — законопроект, имеющий местное значение

to usher a bill — огласить содержание иска или законопроекта

kill a bill — провалить законопроект; провалить предложение

the bill was enacted into law — законопроект стал законом

government bill — законопроект, внесённый правительством

pending bill — законопроект, находящийся на рассмотрении

6. n программа

to change bill — сменить программу

to be at the top of the bill — быть гвоздём программы

7. n афиша, плакат

bill setter — расклейщик афиш

play bill — театральная афиша

bill carrier — расклейщик афиш

bill sticker — расклейщик афиш

theatre bill — театральная афиша

8. n амер. банкнот, казначейский билет

five-dollar bill — билет в пять долларов

Treasury bill — краткосрочный казначейский вексель

raised bill — поддельный банковый билет

exchequer bill — казначейский вексель

treasure bill — казначейский вексель

reasury bill — казначейский вексель

9. n вексель, тратта

short bill — краткосрочный вексель

outstanding bill — неоплаченный вексель

bill at par — вексель по номиналу

bill at sight — тратта, срочная немедленно по предъявлении

bill on London — вексель на Лондон

face of a bill — лицевая сторона векселя

getting a bill discounted — учет векселя

itemized bill — детализированный вексель

paid by means of bill — платить векселем

protested bill — опротестованный вексель

10. n торговый контракт; декларация

trade bill — торговая тратта

tax bill — налоговая декларация

commercial bill — торговый вексель

bill of entry — таможенная декларация

fine trade bill — первоклассный торговый вексель

11. n накладная

way bill — накладная

consignment bill — накладная

airway bill — грузовая накладная

marine way bill — водная накладная

bill of parcels — фактура; накладная

12. n опись товаров

collect a bill — получать товары по векселю

13. n юр. заявление, иск

bill of complaint — исковое заявление

bill of indictment — обвинительный акт, предъявляемый на решение «большому жюри»

bill of review — иск о пересмотре решения суда

cross bill — встречный иск

controversial bill — спорный иск

original bill — исковое заявление

insurance bill — иск из страхования

bill of peace — иск о признании права

14. n уст. документ с печатью

non-controversial bill — бесспорный или не оспариваемый иск

bill of information — иск от имени короны или правительства

bill of advocation — обжалование решения в вышестоящий суд

bill of revivor — иск о возобновлении дела производством

action on bill of exchange — иск по переводному векселю

15. n уст. папская булла

16. n уст. уст. пасквиль, памфлет

письменное заявление высокопоставленному лицу

17. n уст. уст. жалоба, просьба

reclaiming bill — апелляционная жалоба

18. n уст. уст. заявление в форме петиции в верховный суд

found true bill — передал дело в суд

find true bill — передавать дело в суд

finding true bill — передача дела в суд

bill in Chancery — иск в канцлерском суде

bill of lading weight — коносаментный вес

19. n уст. уст. рецепт

20. n уст. мор. список членов команды с распределением обязанностей

that will fill the bill — это пойдёт

bill of piece — иск о признании права

to ignore a bill — отказать в передаче дела в суд

bill for new trial — иск о новом рассмотрении дела

make out a bill — составить счет; составить список

21. v объявлять в афишах

Irving was billed to appear as Hamlet — было объявлено, что Ирвинг будет выступать в роли Гамлета

window bill — афиша

advertising bill — афиша

22. v обклеивать афишами

bill at usance — вексель на срок; законопроект; билль; счет; афиша; вексель; объявлять; объявить; меню; закладная

23. v выставлять или выписывать счёт

bill me for $3 — запиши на мой счёт 3 доллара; запиши за мной 3 доллара

paid bill — оплаченный счёт

repair bill — счёт за ремонт

issue bill — выставлять тратту

make bill — выставлять вексель

to meet a bill — оплатить счёт

24. v фактурировать; выписывать накладную

drawing the bill — выписывающий вексель

drawing a bill — выписывающий вексель

drawn the bill — выписывать вексель

draw the bill — выписывать вексель

25. n клюв

26. n мыс

Portland Bill — Портландский мыс

27. n амер. разг. козырёк

28. n мор. носок якоря

29. v целоваться клювиками

30. v ворковать, ласкаться

31. n садовые ножницы; секач, кривой нож для обрубания сучьев

hedge bill — садовый нож, секатор

hedging bill — садовый нож, секатор

paravane bill — расписание для постановки паравана

no true bill — нет оснований для обвинительного акта

alongside bill of lading — коносамент на груз для погрузки

32. n кирка, мотыга

33. n уст. алебарда

34. n уст. короткий меч

very short bill — вексель, оплачиваемый в течение очень короткого срока

35. n остриё лапы якоря

anchor bill — носок якоря

36. v работать садовыми ножницами, подстригать

37. v работать мотыгой, копать

Синонимический ряд:

1. account (noun) account; charges; check; invoice; reckoning; score; statement; tab

2. announcement (noun) advertisement; affiche; announcement; broadside; bulletin; circular; handbill; notice; placard; poster

3. beak (noun) beak; mandible; neb; nib; pecker; projection

4. charge (noun) charge; debt; fee

5. currency (noun) currency; money; note

6. dollar (noun) dollar; oner; rock

7. paper money (noun) bank note; certificate; federal reserve note; greenback; paper money

8. peak (noun) brim; peak; visor

9. programme (noun) programme; prospectus; syllabus

10. promontory (noun) cape; foreland; head; headland; naze; point; promontory

11. proposed law (noun) act; draft; law; legislation; measure; proposal; proposed law

12. announce (verb) advertise; announce; post; publicise; publicize; publish

13. invoice (verb) draw upon; dun; invoice; send a statement; solicit

Антонимический ряд:

payment

English-Russian base dictionary > Bill
9 public broadcasting service

1) СМИ., гос. упр. общественное вещание (вещание некоммерческих СМИ на средства, собранные со слушателей и телезрителей)

2) СМИ, гос. упр. = !
"
может быть, просто ""public broadcasting"", а не ""public broadcasting service""?
"
???

!
"
The Public Broadcasting Service ( PBS) is a non-profit public broadcasting television service with 354 member TV stations in the United States, with some member stations available over the air and by cable in Canada. While the term ""broadcasting"" encompasses both radio and television, PBS only covers TV; public radio in the United States is served by National Public Radio, as well as content providers American Public Media, and Public Radio International.
"
PBS was founded on November 3, 1969,[1\] at which time it took over many of the functions of its predecessor, National Educational Television (NET) (which merged with station WNDT Newark, New Jersey to form WNET). It commenced broadcasting on Monday, October 5, 1970. In 1973, it merged with Educational Television Stations.

PBS is a non-profit, private corporation which is owned collectively by its member stations.[2\] However, its operations are largely funded by the Corporation for Public Broadcasting. Its headquarters are in Arlington, Virginia.

Unlike the commercial television broadcast model of American networks such as ABC, CBS, FOX, NBC, The CW and MyNetworkTV, in which affiliates give up portions of their local advertising airtime in exchange for network programming, PBS member stations pay substantial fees for the shows acquired and distributed by the national organization.
"
This relationship means that PBS member stations have greater latitude in local scheduling than their commercial counterparts. Scheduling of PBS-distributed series may vary greatly from market to market. This can be a source of tension as stations seek to preserve their localism and PBS strives to market a consistent national line-up. However, PBS has a policy of ""common carriage"" requiring most stations to clear the national prime time programs on a common schedule, so that they can be more effectively marketed on a national basis. This setup is in many ways similar to the pre-2002 British ITV system of having some ""networked"" programs shown nationwide on all network contractors, and the remainder of scheduling being up to individual affiliates.
" "
Unlike its radio counterpart, National Public Radio, PBS has no central program production arm or news department. All of the programming carried by PBS, whether news, documentary, or entertainment, is created by (or in most cases produced under contract with) other parties, such as individual member stations. WGBH in Boston is one of the largest producers of educational programming. News programs are produced by WETA-TV in Washington, D.C., WNET in New York and WPBT in Miami. The Charlie Rose interview show, Secrets of the Dead, NOW, Nature, Cyberchase, and The NewsHour with Jim Lehrer come from or through WNET in New York. Once a program is offered to and accepted by PBS for distribution, PBS (and not the member station that supplied the program) retains exclusive rights for rebroadcasts during the period for which such rights were granted; the suppliers do maintain the right to sell the program in non-broadcast media such as DVDs, books, and sometimes PBS licensed merchandise (but sometimes grant such ancillary rights as well to PBS).
" "
PBS stations are commonly operated by non-profit organizations, state agencies, local authorities (e.g., municipal boards of education), or universities in their community of license. In some states, PBS stations throughout the entire state may be organized into a single regional ""subnetwork"" (e.g., Alabama Public Television). Unlike Canada's CBC/SRC, PBS does not own any of the stations that broadcast its programming. This is partly due to the origins of the PBS stations themselves, and partly due to historical license issues.
"
In the modern broadcast marketplace, this organizational structure is considered outmoded by some media critics. A common restructuring proposal is to reorganize the network so that each state would have one PBS affiliate which would broadcast state-wide. However, this proposal is controversial, as it would reduce local community input into PBS programming, especially considering how PBS stations are significantly more community-oriented, according to the argument, than their commercial counterparts.

* * *

Общественное вещание

Англо-русский экономический словарь > public broadcasting service

См. также в других словарях:

advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising, marketing, and branding — Fashion advertising and marketing, it could be argued, dates back to ancient Mesopotamia when wall carvings and drinking vessels served as advertisements for the fashion of the times. Later, paintings of aristocrats in fashionable dress provided… … Historical Dictionary of the Fashion Industry
Shock advertising — is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.” [Dahl, Darren W. et al.… … Wikipedia
Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia
Apple Inc. advertising — In the past two decades, Apple Inc. has become appreciated for the artistic and free thinking messages of its advertisements, which reflect a business plan of marketing their products to creative individuals. Their most significant ad campaigns… … Wikipedia
The Indian Institute of Planning and Management (IIPM) advertising controversy — In October 2005, The Indian Institute of Planning and Management (IIPM) was involved in a controversy regarding the veracity of its claims in print advertisements.equence of EventsIn 2005, An article titled IIPM: The Truth about IIPM Tall Claims… … Wikipedia
Burger King advertising — Burger King Type Private Industry Restaurants Predecessor Insta Burger King … Wikipedia
Sex in advertising — Marketing Key concepts Product marketing · Pricing … Wikipedia
Fast food advertising — is the promotion of fast food products and ventures through a variety of media. Fast food advertising campaigns are not as highly regulated as some other products, such as those imposed on alcohol advertising, but there are often public calls for … Wikipedia
Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… … Wikipedia

Словари и энциклопедии на Академике

Перевод: со всех языков на русский

controversial advertising

См. также в других словарях:

Поделиться ссылкой на выделенное

Словари и энциклопедии на Академике

Перевод: со всех языков на русский

controversial advertising

См. также в других словарях:

Поделиться ссылкой на выделенное

Прямая ссылка: